Amy Deasismont

Amy Linnéa Deasismont previously known under the stage name Amy Diamond, is a Swedish singer, actress, and television presenter. She is known for her single "What's in It for Me". 

Date of birth

She was born on April 15, 1992.


Deasismont was born in Norrköping, Sweden as Amy Linnéa Deasismont, the second child of an English father, Lee, and a Swedish mother, Chrisbeth. When she was ten months old, the family moved to England. The family moved back to Sweden when she was four-and-a-half years old, this time to  She has an older sister, Danielle; three younger sisters Lisa, Holly, and Lily; and a younger brother, Charlie.When she was ten months old, the family moved to England. The family moved back to Sweden when she was four-and-a-half years old, this time to Jönköping.

Early life

Deasismont started figure skating at age six and won multiple gold medals. She practiced six times a week before embarking on her singing career. She went to a dance and theater school called Blandgodis, and participated in theater and TV productions which gave her experience in public performing. She also appeared in a small television role on the show De drabbade.

Deasismont has loved singing since she was one year old. One of her first public performances was at the age seven on the talent show Småstjärnorna. She dressed as Belinda Carlisle and lip synced to "Heaven is a Place on Earth", finishing third in the competition. In 2004, she participated in talent competitions such as Minimelodifestivalen in Jönköping and Swedish TV4's Super Troupers, winning most of them. On Mix Megapol Summer Idol she won the main prize: to record a song in a real studio. During recording, she was offered a commercial recording contract. Soon after, she recorded her debut single "What's in It for Me". Markus Sepehrmanesh, one of the songwriters for her albums, said in an interview that she sang perfectly. "What's in It for Me" was recorded in ninety minutes and the single was released the following February.

Love life

To be updated.

Net worth

Not yet established.


"What's in It for Me" was a commercial success, although some Swedish TV stations refused to show the music video, arguing that Deasismont was too young (turned 13 soon after the release) for the song's theme about romantic relationships. Deasismont, though, didn't see the theme as a romantic relationship – in her eyes it was relationships between friends. Nevertheless, the song received extensive radio airplay while she simultaneously went on tour with Elin Lanto. "What's in It for Me" reached number one on the Swedish singles chart in March and eventually went platinum.

Before long, she appeared on Swedish TV4 and used her artist name for the first time. Although she sang to a pre-recorded backing track in the studio, on the program she sang her single and Alicia Keys' song "If I Ain't Got You" while accompanied by a live band. The band included a drummer, guitarist, bassist, background singer and a keyboard player, who also sang backgrounds.

Due to the success of the single, a full album was commissioned, and This Is Me Now was released in May 2005. The album sold more than 150,000 copies, which was triple the requirement for gold record certification in Sweden at the time. The success led to television appearances, such as on the weekly chart show Trackslistan and on the children's competition show Vi i femman. By the end of 2005, she had appeared live on more than 20 television shows. A concert tour in Sweden was organized for her in the summer, and some of the shows were also televised.

Outside Sweden

Deasismont signed a distribution deal with Warner in July in order to promote the album internationally. She never appeared with her band again, instead performing with a background track and dancers. The album became popular also in other Nordic countries and Poland during the following summer. "What's In It For Me" was heard frequently on the radio, becoming the 19th most played song of 2005 in Finland and 16th best songs of 2005 in Poland. More singles from the albums "Welcome to the City" and "Champion" were released in the summer. A special edition of the album was released for the Central European market. It contained two previously-unreleased songs which would later appear on Still Me Still Now. She was sent on a promotional tour throughout Central Europe in late 2005. Her record deal allowed the whole family to travel with her whenever the concerts were abroad. She performed on television in Germany, Norway, Denmark, Poland, Lithuania and the Netherlands.

Deasismont was nominated for several awards in 2005.

At 13, she was the youngest person in history to receive the Nordic Music Award for the best Nordic hit "What's in It for Me". Further, she is the youngest artist to receive two simultaneous NRJ Radio Awards and the youngest to be nominated for the Swedish Grammy Awards. At the Grammy Awards, she won Best Swedish Female Artist, Song of the Year, and Newcomer of the Year. She received a Nickelodeon award for Hit of the Year, and had nominations for the Swedish Rockbjörnen. In 2010 she won again award for the best Swedish music/group at Nickelodeon Kids Choice Awards.

Second Album

Deasismont started recording her second album in February 2006. The album Still Me Still Now was published in May and the first single "Don't Cry Your Heart Out" was released a couple of weeks prior to the general album distribution.

In mid-2006, Deasismont took part in the Diggiloo tour, where she performed, among other songs, Edith Piaf's "Non, je ne regrette rien". Although Still Me Still Now wasn't as big a success outside Sweden as This Is Me Now, it was still popular in her home country.

She also held concerts beyond the Diggiloo tour; readers of the largest evening newspaper, Aftonbladet, voted her 2006 Summer Tour Queen.

She released two more singles in late 2006, "Big Guns" and "It Can Only Get Better", and continued to appear on television, including appearances on such prime-time shows as Sommarkrysset, Go'kväll, and Vinterkrysset.

In January 2007, she started a fan club that publishes a quarterly fan magazine called Amy Diamond Fanzine. Lastly, in September 2007 she sang "In The Ghetto" on Elvis – The Original Cast.

Third album

Throughout the second half of 2007, Deasismont recorded her third album, Music in Motion. The album contains tracks done by some renowned producers such as Max Martin and Alexander Kronlund, who previously worked with Britney Spears.

The first single, called "Is It Love?", from the album was released on 26 September 2007. She performed the song on some TV shows like Bobster and Bingolotto, and won "Best Female Artist" at the Nickelodeon Kids Choice Awards.

The album was released on 28 November 2007 and her second single "Stay My Baby" (from the new album), written by Max Martin and Tommy Tysper, was released on 23 November.

Deasismont entered Melodifestivalen, the Swedish selection for the Eurovision Song Contest, in February 2008. Her song was called "Thank You", and it earned her 8th place in the final round. The song was later included on the re-release of her album, entitled Music in Motion – Gold Edition. Deasismont received yet another gold disc for this album.

Christmas Album

On 19 November 2008, Deasismont released a Christmas album called En Helt Ny Jul ("A Brand New Christmas"), comprising traditional Swedish Christmas carols. It is described as being a classic style Christmas album, but with a dose of pop. This is her first album sung completely in Swedish. The album went Gold.

Melodifestivalen 2009 and fifth album

In December 2008 it was confirmed that Deasismont would once again enter the Swedish Song Contest (Melodifestivalen) in 2009, with the electro-pop song "It's My Life" written by Alexander Bard, Bobby Ljunggren and Oscar Holter.

On 14 February 2009, she competed in the 2nd semi-final of Melodifestivalen and was nominated to be the first finalist, but eventually lost to H.E.A.T. with "1000 Miles". She was also awarded the international jury's wildcard nomination of the evening. On 7 March, she took part in the second chance round in Norrköping but lost the first knock-out round to Star Pilots with "Higher" and also lost the international jury wildcard to Sofia with "Alla", thus failing to reach the final.

Her fifth album (including the singles "It's My Life", "Up", "Brand New Day" and "Bittersweet") titled Swings and Roundabouts, released in Scandinavia on 21 October, also reached Gold status.

Deasismont was one of seven celebrity choir leaders in the third season of the Swedish TV4 show Körslaget ("Clash of the Choirs"), leading a choir team from her hometown of Jönköping.

From December 2009 to March 2010, she starred as Alice in Alice in Wonderland at the Maxim theatre in Stockholm. It was going to tour Sweden in 2011, but in December 2010 the production company 3Sagas was unable to finance the tour and it was cancelled.

Deasismont is the Swedish voice of the film Princess Lillifee, which premiered in Swedish cinemas on 10 September. She also sings a few songs in the movie.

Greatest hits

In the spring of 2010, Bonnier Amigo Music Group released information about Deasismont's greatest hits album. The album includes twenty songs from the previous four years as well as four new songs, including covers of Cyndi Lauper's "True Colors", "Only You" by Yazoo and "Perfect" by Fairground Attraction. 

The first single, "Only You", was released on 24 September 2010.

On 16 October 2010, Deasismont featuring Mikael Rickfors sang a duet version of "True Colors" on the Swedish programme Dansfeber.

On 2 November 2010, she performed "Only You" and "True Colors" on XL Live. The same day, she performed "What's In It For Me" (acoustic version) on Swedish morning programme Rix MorronZoo on radio RIX FM.

At beginning of November the label released information about a new and last single – "True Colors". In December 2010 some radio stations started playing her song "Ready to Fly" as a promo single, but it wasn't released officially.

New music

At the end of 2012 Deasismont started working on her new music. For the first time in her career she wrote most of the songs herself. Her new song "Your Love" was released on 16 October 2013. The composers were Deasismont and George Nakas.

In May 2016 Deasismont released a new single called "One" under her real name, Amy Deasismont. In August she released her next single "Forgive". She has since released a third single called "This is How We Party".


She is known for her work on My Skinny Sister (2015), De utvalda (2020) and Gösta (2019).

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Amy Deasismont
First Name Amy
Surname Deasismont
Born 15th April, 1992
Home City Norrkoping, Sweden
Current City